Top Dating Sites


match dating

According to YouGov, is accountable for more relationships and weddings compared to all other dating sites. The data was collated by utilising an online survey and all participants were members of the YouGov panel. The 20,000 participants of the study were sampled and subjective to an 18+ adult profile in the UK. Fieldwork was carried out over a six week period -  29th November to 6th December 201, plus it involved a blind survey – for example- wasn’t identified as the funder.

2371 out of the 20,000 sample that had used a dating site within the last five years got married.  The types of questions that the groups were asked were: "what is the number of relationships you had after being on xxxx site after three months?  All the participants were asked to answer this question for each site they had ever been on. 

The participants who said that they got married within the last 5 years because of online dating were questioned further: "Which dating site did you meet your partner/spouse on?"

Out of all the 3,384 participants who had been in a relationship for 5 years or less were asked; "Did you meet your current partner online?" 21% said yes to this question. 

Now let’s learn more about and several other online dating sites. is the biggest online dating site in the UK and has more than 4.5 million live members.  Furthermore, has over 19 million members all over the world. 

Dating is really simple on  You get the chance to glance  through photographs of  thousands of attractive men and women who are on their own, plus their searching facilities assists you to locate the matches that are truly  right for you and that they are all living in your locality. This provides you with the opportunity to view the quality  of men / women that live close to you prior to you parting with your money.

You create your personal profile whilst you register, which offers you the chance to say something about yourself, and what you are searching for in a relationship.  This part will take you sometime, although you really want the profile to be reflective of the person that you really are and exactly what it is that you are looking for.  A great thing about’s profiling is that you can see how well you are suited to someone when you visit their profile as it is based on the answers that you gave in your profile.

After you find somebody that you fancy, you have to pay for a subscription so that you can get in touch with them via email and begin to get to know them a lot more.  If you’re a paying member, you can view anyone’s profile that you find interesting and email them.  You can continue to look at other peoples profiles and learn who has expressed an interest in you too. One of the positive things about’s email systems is that you’ll be allocated your personal email inbox, which means that you can talk in private and safely, and just give out  the personal details that you wish to share. 

If you do not want to email someone righty away, then you don’t have to.  You may even just be easing yourself into online dating, so you can send someone a wink, or include a profile into your favourites as a way of initiating some communication. This is a mischievous and flirty way to show somebody that you’re keen on them. allows you to view the people that visited your profile, sent you a wink or emailed you also.  You can subscribe to their email list that shows you your potential matches (this service is free).  Looking for someone is simple and instinctive. You can carry out a simple search – for example- by postcode or a more advanced search – for instance – a woman between 30 to 40 who doesn’t drink or eat meat. Your choices are endless. You can use your  saved search button which means that you do not need to enter the same conditions again.

Special offers has a fantastic offer at the moment - Make Love Happen Guarantee.  This means that if you don’t find love within 6 months, you can have a further full six months subscription for FREE. 

As far as is concerned, it is a great offer and they strongly recommend it to everybody who is searching for a long-term relationship. Don’t be afraid to trial it out by clicking on their link above. 

Types of  subscriptions has two types of memberships: basic and premium.  Registration is free for the basic membership and you can search as many profiles as you want without being charged.   You can use their basic  search tool and photo profile too.  However, you can’t get in touch with other members or see who has looked at your profile. 

Premium  membership means that you can use all their services, such as read and send personal messages, search through their site without any adverts, hide all the profiles that don’t interest you, find out who has viewed your profile and use their text IM and video calling services as much as you want. You get priority customer service if you are a premium member.


  • Popular and trustworthy dating site that has the most number of active users
  • Browse members profiles free of charge
  • Excellent instant message tool for personal text and video chats
  • Really advanced but simple searching facilities.:


  •  do not have a chat room
  • Premium customer service is only available to members who pay
  • It takes a while to write a profile
  • Subscriptions are renewed automatically
  • All users have to create a profile (free) if they want to see their matches

2. eHarmony

e harmony dating

E Harmony is a dependable dating site that suits people who want a serious relationship. 

EHarmony looks for single people that are well-matched with you, therefore you don’t have to do the hard work.  Does that sound straightforward?  Well e harmony has a different approach compared to other online dating sites.  Most other sites match you based on simple personality and the focus is on your picture more, although e Harmony focusses on the “whole” person by asking you to complete a detailed questionnaire.  Even though this is very concentrated and a bit tedious ( approx. 60 mins to complete), its aim is to search for the ideal person for you and put off people that don’t want to be in a serious relationship.  The principal behind this is to match single people based on the core aspects of compatibility that has been confirmed to be the basis of a long-term and healthy relationship like character, intelligence  and moral values.  This is certainly an online dating site for all those who are looking for a serious relationship and not for casual flings.

After you have completed your profile, eHarmony will send you some compatible matches each day.  You can take a look at these profiles free of cost, and send them an ice breaker if you are keen.  You have to choose one of their membership schemes if you’re eager to get to know someone a bit more and begin chatting. 

E harmony is a bit expensive, however, they claim to have an excellent success rate.  According to e harmony, they are  responsible for 2 % of marriages in America.  In addition, their questionnaire that you complete is worth £20 and it offers you a deeper awareness into the person that you are and how other people perceive you, plus all your requirements in a partner.  Therefore, this might be useful to do as part of your online journey overall. 

 eHarmony’s UK membership basis is really diverse and includes people from all over the country and from various ethnic backgrounds and religions. They are really popular amongst  Jewish singles, black singles, Christian singles and senior singles, and many more. Nevertheless, their main aim is to  match you with like-minded singles amongst whom they hope you will meet the love of your life.

The downside of e-Harmony is that they don’t accept everyone, particularly if your profile indicates that you are not stable emotionally.  People who have been married a few times or not-heterosexual will not be allowed to take out a membership with them.  Another thing is that they do not have as many search features that you find on other online dating sites may be a positive or negative thing according to how you like using online dating.


  • Excellent quality members
  • Great success rate – approx. 235 e Harmony members get married every day.   This makes up 2% of marragies in America.
  • Offers various ice breakers so that your initial contact is not difficult
  • The site is really simple and incredibly user friendly.


  • There are no search tools, the computer creates all the matches for you.
  • You only have the option to chat to someone that e Harmony believes is a good match for you.  You can’t make this decision yourself
  • You will not be eligible if you’ve been married several times.  You must be divorced legally
  • It’s an expensive dating site.

Subscriptions Charges

  • A 1 month membership costs £34.95
  • A 3 months membership costs £59.85
  • A 6 months membership costs  £89.70
  • A 12 month membership costs £119.40

3. Dating Direct

dating direct has many interesting features for all those who are confident at online dating. The site has conventional email features and lets you to have video chats and IM other members.  Such features give you the opportunity to ease yourself into the online dating world and have a lot of fun at the same time.  Video chats and IM’s means that you cannot hideaway behind old pictures and funny email exchanges forever. So, being honest is really essential on this site!

It doesn’t take a long time to register on, plus you can have a look at the site for free to begin with.  Although, to get the most out of the site, you have to register.  It will only cost you £9.99 a month if you subscribe for six months, which isn’t too costly. 


This site is well-known all over the world and has over 4 million members in the UK

It is full with features like Video and instant messaging

It’s simple to use and has an easy user-interface

It does not cost anything if you want to register and browse

More than 5,000 every day conversations take place on this site every day.


You cannot read emails that you get from other members unless you pay for a subscription

Those with a free membership cannot start a dialogue themselves with others

A few people have complained about the quality of its memberships

Membership fees

  • A one month membership costs £29.99
  • A three month membership costs £59.97
  • A six month membership costs £74.94

Special Offers

  • A three day trial for free
  • A Find Love Guarantee

4. Parship

parship dating

Parship is an incredibly successful dating service online that is founded on compatibility. Similar to e-Harmony, this site is for people who are searching for a serious relationship – it actually specifies this on their homepage.

Your character is the most important attribute with Parship as well as your relationship expectations, which is established through a compatibility test.    This actual test is founded on over 25 years of systematic research that creates your personality profile.  It measures the elements of your character exactly and establishes your outlook and behaviour within a relationship.  The test takes around twenty minutes to complete.  Parship’s focus on your character is indicated in the way that pictures are utilised on their website.  To begin with, you will get the chance to view another person’s picture in a blurry layout.  On Parship, pictures are only shared on an individual basis because it reinforces that compatibility is not merely a draw to a picture.

Parship offers a number of free services so you can use these prior to taking out a full membership.  This way you can get a feeling for the site and decide if it is right for you or not.  Their free services contain: registration; their compatibility test, plus your subsequent character profile; a list of suggested partners (these are generated by the test alongside your individual criteria for searching); release your picture on a one-to-one basis to the people that are recommended; send contact invites – you can do this for free, or you can get in touch through their Ice Breaker, Smile and Make a comment facility.  .   

Their Icebreaker is a great way of introducing yourself gently instead of sending a wink or liking a profile.  A short quiz emerges with 4 simple questions that you have to reply to through a tick box

After that, you specify your selection of ‘forfeit’; you should acknowledge this if you and the other member come to an agreement on all the responses. The forfeit isn’t that difficult – for example: ‘I will circulate my picture’. After you have viewed how your responses measure up, what you decide to do is entirely up to you after that. To begin with, it is good to recognise your forfeit.

You have to become a Premium Member if you want to browse your contact requests, send and read your messages with all other members, and to see pictures that have been sent to you on a one-to-one basis.  Another advantage of the Premium Membership is that you’re able to sort the list of your suggested partners from a distance and see the full list of invitees to your profile.  PARSHIP has an excellent policy about inactive memberships that is a regular complaint for a lot of the other dating websites.  PARSHIP will just recommend people who are active on their site and if the member does not log on for twelve months then they delete their profile.


  • Free basic membership
  • Free members are allowed to send and receive as many contact requests as they want to other members
  • Contact Guarantee option – this is a brilliant offer for anyone who is searching for a long-term relationship.
  • Very good frequently asked questions section

Blurry picture element that you opt to release on a one-to-one


  • A detailed personality report is just for Premium members
  • There is no Video or Webcam
  • There is not Chat & IM facility
  • Pictures can only be swapped by Premium Members
  • Premium members have the “Search in your area” option only

Membership Costs

  • A one month membership costs £35.00
  • A three month membership costs £57.00
  • A six month membership costs £84.00

Special Offers

Contact Guarantee option – if you don’t meet anybody after your 6 month Premium membership ends, PARSHIP will give you another 6 months for free.

5. Matchaffinity

match affinity dating

Match affinity is a really exclusive dating site as it utilises various ways to get single people to select the best choices, and to communicate with them too.  You can create a profile and upload your picture with their free membership.  Plus, you can get in touch with any of your matches to begin with for free.  This means that you will hear from them straightaway if they’re interested.   Paid members can get advice online and can chat via the telephone or video.

Memberships vary from 3 to12 months, plus they are not too expensive.  Every subscription will renew itself after it ends, however, you can cancel whenever you want.  It is really easy to get hold of customer services.  There is a lot to explore on this site and you have endless opportunities of getting connected to the right type of person to suit your individual character.  Their personality test uses up-to-date psychometrics so that the best personalities can be matched for each member.  Their test is free to all members plus it is a really unique tool, it was designed specifically for  Therefore, it is not like anything you’ve seen elsewhere, unless you have taken a test for a job interview before.

It is good that you’re able to set up an account for free to begin with and use their facilities, although this is a restricted service so you will feel obliged to upgrade so that you can send and receive several messages and gain access to additional features on the site.  Upgrades are not too expensive and you can end your subscription at any stage during your membership.  Nonetheless, you will not get a refund for the money that you have already spent; therefore, you have to be careful about the timings and the length of your subscriptions if you wish to cancel.  Their site is easy to use.


  • A large membership base within the UK
  • You can make initial contacts for free via email
  • Provides a personality test that is very detailed
  • You can do a psychometric test free of charge
  • The site is really easy to use


  • You just get a small taster with a free membership
  • You can just pay for your membership in British pounds; any other currency is not accepted.
  • All interactions via their free membership facility is really limited
  • Memberships are renewed automatically

Membership Costs

  • A one month membership costs £39.00
  • A three month membership costs £87.00
  • A six month membership costs £114.00
  • A one year membership costs £168.00

6. Be 2

be2 dating

Be 2 offers you possible matches that are located through their personality test.  The aim is that you find a perfect match that is based on your responses to the personality test and find a long-term relationship. 

The site has more than 23 million members – 57% women and 43% men. 

Their personality test is divided into four separate parts that are meant to judge various characteristics and behaviour to match you with a suitable and compatible partner from.  Each section of the test is meant to be different, nevertheless, it all seems the same and the questions are really similar.  The questions are about how you think things through- for instance – do you plan or are you spontaneous. In a lot of the sections, they ask if almost all the traits are important for you or your partner to have.  Most o the sections ask you if you are organised, passionate, domineering, meticulous, flexible, sensible etc.  The most interesting part of the test is the structure vs. integration section that asks you about the types of compliments that you’d like to hear about yourself.  This section really provides you with some food for thought.  After getting our overall test results we discovered that most of the conclusions the test gave regarding our personality were similar to our actions in our everyday lives, therefore, even though the test asks very similar question throughout each section, their results were very accurate. 

The profiles are full of information and choices that you can fill out, as well as the information from the personality test.  Hence, you will get a very good idea of the type of partner you’re searching for prior to getting in touch with them.  You will get a lot of information about them like the best ice breakers and things to talk about if they complete their profiles correctly.  Even though it is good to search by compatibility, it would be even better to search through these results more to establish precisely what you’re searching for.

Overall Be 2 offers an excellent site that helps you to find your perfect match.  Their profiles give you lots of information and you are able to view if somebody is suited to you right away via their compatibility test.  We suggest that you give this site a go…

Special Offers

Be 2 has a one month trial for just £5.  Those who sign up for this offer need to know that they will automatically be signed up for another 6 months if they don’t cancel 7 days before the end date. 

Be 2 has an excellent 3 month guarantee on their premium membership.  They guarantee that you will get a minimum of 10 contacts and the membership will stay active until you do so. 


  • Their Basic Membership is free and includes:
  • A Personality Profile and Test
  • your partners description
  • Upload photographs
  • Any messages that are not read will be erased after 3 days
  • A free text message to a recommended partner
  • Sending and reading certain e-mails
  • Their Premium memberships are paid memberships and include the following:
  • You can take a look at members who viewed you
  • You can send free text messages to all recommended partners
  • All photographs are clearly visible
  • You can view photographs that are released to you
  • You are guaranteed success
  • Your messages will not expire
  • You can send and receive all your e-mails
  • Send “Just Ask”

Membership Costs

  • A one month trial costs £5
  • A three month membership costs  £89.97
  • A twelve month membership costs £299.88

Your one month membership will be extended to a 6 month membership automatically unless you cancel it 7 days before it is due to end.  3 and 12 month memberships are also renewed automatically unless they are cancelled.

7. Love & Friends

love and friends dating

“A wonderful place to meet” is’s slogan and it actually is just that.  It was set up in 1999 and it is recognised as a website that offers internet dating for people that think about things in more detail in life.  The site is jointly owned by Mary Balfour & Andy Maccabe, they both own 50 % each.  Andy manages the site full time, whilst Mary is a directors and shareholder.  She also publishes dating articles and runs her own dating agency.  This is an eager and successful site that began from a modest origin. has a tendency to appeal to educated professionals, however, you don’t have to be a university graduate or be working in a well-paid profession to become a member.  They welcome members who have plenty of life experience as well as those who are graduates.  The distinction between LoveandFriends and other dating sites on the internet is that it has plenty of members who have well-paid jobs and careers.

The staff team and business owners have divided these vocations into three categories:  High Powered Members, these include doctors, executives, managers, lawyers and other similar professionals.  The Creative group includes writers, media employees and marketing professionals.  Alternatives ‘n’ Hunks include personal trainers, life coaches, therapists and instructors.  If you do not fall into any of these categories, you do not have to be too concerned.  A lot of their members have typical professions such as nurses, teachers, and IT specialist, unemployed and retired people.

Like other dating websites, you must complete an individual profile that is used to appeal to the kinds of people that you truly want to meet.  The site gives you plenty of tips on how to create a successful profile  and will assist you whenever you want help too.  They take customer services really seriously as well as safety.

Dishonest people are the only group of individuals who are not allowed on Love and Friends.  For instance, if you are already married , you are not allowed to create a profile on Love and Friends.  The site is not for those who are searching for casual sex either.  This dating site encourages love between two people who are well-matched.  Their success stories indicate that love and friends is genuine.

One final issue that you should think about if you are searching for love and friendship is joining a good website.  Hence, they have called their site Love and Friendship!  You are encouraged to join their site and find both friendships and romance. 

Overall, it's a delightful website.  It is well constructed and easy to navigate your way around it, you will soon become very familiar and comfortable with the site.


Love and Friends invites people from every walk of life, every income and age group to join.  They have a free membership that enables you to exchange messages with other members, which most dating sites don’t offer.  Whilst there are a few restrictions on their free membership, it is something that you will be able to work with quite easily and you are likely to meet somebody that you really like.  It is not an expensive website to join if you decide to become a member.

With their free membership, you can send a certain number of messages to other members, carry out a basic search and upload one photo.

For a paid membership, you can send unlimited messages to anybody that you want to and do a comprehensive search using additional keywords.  You complete a psychometric/lifestyle questionnaire and find out how compatible you are with other people. You can upload several pictures on the site and the power enables you to discover who has highlighted you as a preferred choice.


  • Their free memberships give you the chance to send some messages
  • Their site is very easy to navigate and provide plenty of fascinating attributes
  • Their website appeals to plenty of high flying professionals compared to all other dating sites
  • This site is aimed at friendships in addition to dating
  • The site is managed by genuine and sincere people and provides excellent customer services
  • The site encourages people from all walks of life to register.


  • Free memberships have certain limits
  • The matching and compatibility test are only for paying members

Membership Costs

  • A one month membership costs £14.94
  • A three month memberships costs £29.94
  • A twelve month membership costs £69.94

They do not have any special offers at the moment

8. My Single Friend

my single friend dating

Try MySingleFriend,com if you’re looking for something a bit different to conventional dating sites.  It works in a unique way and was originally Sarah Beeny’s idea, the television presenter along with her close friend Amanda Christie.  They both set up friends all the time and are always matching making so they thought they would turn this notion into a different way of dating in the online world. 

The aim behind is that anybody can become a member providing that they’ve got a friend who they wish to describe.  Single people can join the site too, however, they need to have a friend who will talk about them.  You cannot describe yourself!  That’s the idea behind this website.  See it as having a single friend that you want to match make.  This is exactly what you do after joining

You can become a member for free, however, this type of membership is limiting.  You can enjoy all aspects of the site by taking out a full membership, which isn’t too expensive.  Each profile will be monitored for issues like unfriendly language and unsavoriness, or people who write their personal profiles.  The key rule of this website is: you can’t write your own profile.  A close friend has to do it.  Nevertheless, after it is written, your agreement is needed prior to it being published on the website.  You are allowed to register yourself as long as you give details (email) of a close friend who will write your profile. offers you the chance to send messages and chat to somebody anonymously prior to deciding to meet them.  This gives you the opportunity to arrange your date safely.  Nobody can view your email address or any personal details providing you’ve done your bit to make sure that they’re kept away from your personal profile or in your messages.

You have to follow some guidelines to ensure your safety if you decide to meet up with somebody, however, it is ultimately your own responsibility to ensure that you remain safe.  If you apply a bit of common sense then you will remain safe and find somebody special.

You might want to take a look at if you’re looking for excitement and a different dating experience online.  You might be surprised and find it a pleasant and successful experience.


  • Individual, responsive customer service
  • There are no additional costs
  • There are approx. 9000 new members each month
  • You can talk to other members anonymously
  • This site is a lot cheaper compared to other dating sites


  • You cannot write your own profile – a friend has to write it for you
  • Limited free subscription – you will not be able to send messages to others
  • Webcam and video facilities are unavailable

Membership costs

  • A one month membership costs £21.00
  • A three month membership costs £38.00
  • A six month membership costs £64.00
  • There are no special offers at the  moment

9. Date The UK

date the uk dating is a top-class dating site in the UK and has more than 3 million profiles online that you can look at so that you can find your ideal match that you’d like to live with forever .  You can look through their entire profile or utilise the post code area facility to search for people who are living in your area.  Either way, you will certainly find somebody to talk to and potentially get to go out with on a date.  Websites similar to this one have existed for a very long time.  However, is a website that gives you an expert and good quality experience that outdoes a lot of other dating websites. 

If you’re living in the United Kingdom and are looking through dating sites online for your ideal match, then this should be the website that you take a look at first.  You cannot make that many mistakes with because there are plenty of choices available to you.  You can look through all their profiles and view the men and women who are similar to you, plus if you find someone that you’d like to make contact with, you have the option to flirt with them on line to begin with and grab their attention.  After you’ve attracted their interest, you can chat to them and get to know them a bit better via emails.  This is totally private and sent via their sites email procedure, therefore, you do not have to be too concerned about others getting hold of your email address without your permission. 

To give the site something extra, provides it members the opportunity to send free text messages.  You can have video and voice chats via their site too if you own a webcam and have a microphone that is attached to your computer.  This website is one of the best in the UK because it enables you to contact people in a resourceful way.  You don’t need to be a rocket scientist to understand that successfully matches people who end up having long-term relationships.    The online dating industry is taking advantage of the advances in technology so that it's simpler for people to become acquainted with each other and have a good time together, and is certainly good at utilising this technology. 


There are various membership options that you can choose from.  Their basic membership enables you to choose other members and look at your activity page.  Full memberships – Gold & Platinum gives you many more options: detailed searches, chatting, viewing and sending messages, seeing bigger pictures and making  comments about other people’s profiles. 

Gold Membership Costs
  • A one month membership costs £24.99
  • A three month membership costs £44.99
  • A six month membership costs £59.99
  • A twelve month membership costs £89.99

There are no specialist offers at the moment

Platinum Membership Costs
  • A one month membership costs £29.99
  • A three month membership costs £49.99
  • A six month membership costs £69.99
  • A twelve month membership costs £99.99


  • You can text other members on the site
  • There is a free trial period
  • Really high levels of security measures have been put in place
  • Simple locations of members within your locality
  • You can chat live


  • Your membership is renewed automatically after it expires

10.Loopy Love

loopy love dating has got it all!  If you join for free, the options are never ending.   You are urged to discover your own comfort zone where you can start your searches.  You might be searching for real love, or a good friend, either way, make this process a really simple and enjoyable one for you.  Start by creating your personal profile, complete their profile fully and write something creative about yourself like what you like and dislike -  just keep it real. is only available to those who live in the UK, therefore, all cultural differences that can be encountered all over the world are removed.  You don’t have to figure out people’s wages or education because you will already be familiar with all the jargon.  There will be no confusions or inaccurate  communications.  When you start to become more acquainted with the site and all the profiles, you can be sure that all the messages that you send out get received by the other person. has plenty of information on its site.  You can visit the map on their site to find their collection of articles about dating and love, plus you can use their archives to search for even more info.  Read their dating guidance, their most up-to-date news about dating, and discover how other people found love on

Start off by having some fun when you search all the profiles and contact everybody who expresses an interest in you.  You have the option to do this very subtly via emails, or go all the way and invite interested people to a live chat.  You can upload pictures any time you want, which doesn’t cost anything.  Take a look at all the extras because you’ll be assisted to the correct psychic or your logged horoscope, plus for additional inspiration take a look at your possible men or women’s horoscopes.  Do you want a medium?  You can get one through this site if you wish.

Are you serious about meeting someone special?  Then register with  It’s very simple!


  • An exciting dating community that has plenty of additional features like video, web cams and instant messages.
  • Exciting and playful, you will be able to send a Crazy Lovebomb to any member you want.
  • You can opt out of the third party adverts on a voluntary basis
  • A three day trial for only £2.97


  • Customer service is limited through emails
  • You cannot get a refund
  • The site is only for UK members
  • One and 3 month memberships are renewed automatically

Membership Costs

  • A three day trial costs £2.97
  • A one month memberships costs £19.99
  • A three month membership costs £39.99
  • A six month membership costs £59.94

Alternative & Interative Dating

If you are looking for something a little more interactive and less formal we recommend an avatar love site with interactive chat rooms and 3D dating environments. Here you can play in a 3d chat game, create a 3d person who looks like you or someone completely different and design a home of your dreams to welcome potential partners and friends into.